Cheek Media Co. is a multi-platform, digital media project amplifying voices, stories and ideas. Cheek offers funny, playful and transparent material on topics from taboo subject matter, current affairs, politics to social issues. "It is where you come to understand an issue you’ve seen 467 people post about on Instagram but still don’t get." The branding for Cheek was about tying the informative, journalistic side with the humorous and youthful side. The use of the bold and playful serif as the logo and typographical elements from this same typeface to make the logo mark of the wink.